Internet World Expo

We are having our periodic meetings in the Paris Pixmania Office last year .While waiting for the elevator, we are talking with John Browett who was the CEO of Dixons Retail at that time and the VP of Apple today. No matter what I could not get him in the elevator before me. I did not ask myself what it was next to the people full of complexes I met in my professional life: British kindness or family upbringing. Because the liberal and respectful air I felt in the office is following me to the elevator. After completing the office work program we go to a dinner with all the other e-commerce managers. I am saying to Steve the CEO of Pixmania who is sitting next to me “If I lived in Paris, I would definitely work with you”.

This year I am creating an opportunity to go to the Internet World Expo in London, something I wanted to do for a long time. I receive a mail from the organization. “Cengiz, wee that you are coming from afar. Let’s help you: if you land in Heathrow do like this .If in Gatwick you can follow this and that alternatives. You can check our contracted hotels in the area if you need a hotel.” This customer centered approach that I experience many times in the US makes me so very happy again.

I took the plane for Heathrow .Of course I downloaded the Tomtom Uk and London Tube apps on my iphone. I go to Earls Court so easily by taking the train from t he airport and metro from the train station. I say this is the advantage of having the industrial revolution. I think about which train or metro I would take to go to Tüyap from Sabiha Gökçen Airport?

The speakers from LinkedIn, Google, Expedia, Yahoo etc are holding sessions. Everything is organized. Even the smallest details are thought of. I don’t either get hot or cold inside. I don’t see a drop of mud inside even though it rains cats and dogs outside. Everybody is respectful, everybody smiles. On my way out I see a chewing gum conversion unit on the wall of the building. “No waaay” I say .I mutter “When we try to convert the customers, they are converting chewing gums”.

Inside, the era of collecting business cards is over already. Every participant that I talk to, all the brand representatives I converse with can collect my information by scanning the participant card I wear on my neck. Even the Sitefinity representative scans my entry card, his card and the related free version barcode from his carton and tells me “You will see that you account will be activated in a day or 2”. I am talking with Worldpay ve Sagepay especially so that I can show my swagger to Emre when I get back.

At that time I ask myself how can the biggest e-commerce expo be free to attend whereas even the most ordinary summits in our country ask for high fees, even from the students?

Our situation is best described with the saying: “You can swim all day in the Sea of Knowledge and still come out completely dry”.

As long as the basis of our e-commerce conferences cannot put a stop to welcoming the innovations of the sector, worries about informing and growing the sector , the benefits of the organizers and finding pre-arranged speakers; the participants will not be able to realize the real benefit but follow a timetable and pay a lot of money to do that. While the bright young men who can be very useful in the future cannot attend to these seminars, others with no interest but invited out of respect will attend as VIP.

Do you know what we don’t realize here? The Concept of Life-Long Value.

As long as we make our seminars pricey for our student and free for our CEOs, VIPs etc, our CEOs will continue getting in the elevators first.

4 comments to Internet World Expo

  • Dijital pazarlama’nın “internette birşeyler satmak”tan çok öte olduğunu anlatan güzel yazı için teşekkürler

  • Uğur Ağabey,
    Yaşam boyu değer, bir şekilde hissettiğim ancak bir türlü kelimelere dökemediğim kavramdı. Vesile olduğun için teşekkürler.

  • Kendini yönetemeyen adamların olduğu iş sektöründeki kölelik düzeni içerisinde, sisteme hizmet eden kuralların dayatıldığı bir ülkede azınlıkta kalınmması, insanı zorunlu filozof olma yoluna itiyor gerçekten.

    Kişi görünüşüyle ağırlanır, düşüncesi ile uğurlanır, eylemleri ile de hatırlanır diyorum. Büyük olmak ve büyük davranmak büyük görünmek değildir. insan olan her şey olur. CEO da olur, çoban da olur. Çünkü insan olan herşeyle aynı olur. Dengede olur.

    Sabah bir mümessilin geldiği üniteye, elini çalışanın arabasının kaputuna koyupta; sıcak mı diye bakıp “şimdi mi geliyorsun?” diye sorgulayan aklı sıra akılcılık yapan üst mertebe yalakası müdür de vardır. Çalışan için başlamadan biten bir gündür o gün. Halbuki gerektiğinde, kotayı doldurduk yeterince çalıştık daha fazlasına ihtiyacımız yok, “öğleden sonra herkes serbest yarın da koğuş kalk 10:00 dur arkadaşlar.” diyen müdür de vardır. Yönetmek, pazarlamak, çalıştırmak, saygı uyandırmak gibi kavramlar hep birbiriyle iç içe olan ve dengesizliğe tahammülü olmayan bir dinamizmdir. Önemli olan kim bunun neresindedir? Neresinde olacaktır!

  • Orkun, Aile bir insana ne veriyorsa kişi o oluyor. Güce sahip olanlar verecekleri kararlarda bu gücü herhangi bir tarafa menfaat sağlayacak şekilde kullanmamalıdır. Kraldan çok kralcı olmak malesef birçok kişinin düştüğü hataların başında geliyor.

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