Distance Sales Contract

With AKP government coming to power in 2002, investments on technology, never happened before, started to be constructed along with many other issues. In a panel that I attended as a co-founder of the sahibinden.com, I talked with officials appointed by the Prime Minister in relation to the laws. It means that this conversation was not […]

Mezzanine System and B2C Warehousing

Growing interest in the commerce over the internet and the growing market, brings the idea of “let’s sell something over the internet” in the minds of everyone. They think they can make it just by creating a nice website. But then are you going to keep the goods in your home to send to the customers […]

Time or Money?

*Cassie Mogilner and Jennifer Aaker at Stanford Graduate School of Business, developed a series of experiments to understand what is the reference to sell something top people: is it money or time? The “Lemonade Stand” was one of those experiments.

They designed 2 different banners and made the kids do the sales of the lemonade:
“Spend a little […]

The Decision Process

“I don’t understand what she sees in him.”
“I wouldn’t get on that car even it were given free.”
“She just went and paid hundreds of lira for one skirt. Totally crazy!”

You must have heard or uttered yourselves sentences like that. There are many studies carried out for years regarding what effects our choices, how our decision process […]

When Ordering On The Internet…

When ordering on the internet, we all have web sites that we preferred, familiarized and recommended around.

May be there are some web sites that we do not even see their faces because of a kırık cam.

Now imagine you will make an internet order for an electronic product or a cosmetic product.

What would be your […]

You Are Born a Brand, Not Become a Brand

For me, my adventure starts with Commodore 64  , continues with Amiga and finally reaches the Apple Store. The spirits of those legends live there. It is the rebirth of the values, even stronger than before, that were forgotten as a result of long and programmed efforts. It is the place where the brand comes back […]

Shopping Madness

This is madness. No this is New York!

It was one of the lessons I took from the Bilgi University teachers; integrated marketing, communication, brand management, consumer habits, marketing. And they were all in English integrated marketing communications, brand management, consumer behaviour, marketing. Theories, examples, stories were always from the birth place of the brand and retail. […]

Present Less Options To Sell More

When you enter a big supermarket, you see tons of products that you can buy. Television, sausage, sugar, tomatoes, meat, toaster, kettle, cola whatever you say . Having more options and variety makes people happier. We prefer places with more varieties than less.

Iyenger and Lepper, when studying on “Choice” understand that having too many options is […]