After Sales

The rats in a maze run faster when they get close to the food (Hull-1937).

This is the first research on target-tendency affect. Theory shows that getting closer to the target heightens the motivation. *Ran Kivetz, Oleg Urminsky and Yuhuang Zheng stated a research thinking that this theory tested on animals, could also work on humans too. […]

Motivation Techniques

I was creating excuses to go to a cafe in the evenings while I was planning the web operation for Tchibo. Besides testing different coffee types, I was trying to have an idea by watching the customer base of the coffee brands.


If you are to implement a web operation for an existing brand, you have to […]