Time or Money?

*Cassie Mogilner and Jennifer Aaker at Stanford Graduate School of Business, developed a series of experiments to understand what is the reference to sell something top people: is it money or time? The “Lemonade Stand” was one of those experiments.

They designed 2 different banners and made the kids do the sales of the lemonade:
“Spend a little […]

Corporate Life and Spineless Species

The first money was used by the Lydian in the 700 BC. It became something to yearn for over the 2710 years since then. It becomes your luck if your parents have money when you are born. This way you are feed better, go to better schools and take better education and have less problems.

However, the […]